The X1 Conquers Europe


Since its release in Europe, the smallest of BMW’s crossovers, the 2010 X1, has found a healthy market in those that are cost-conscious and ready to be eco-friendly without sacrificing the performance and security of the BMW brand.


It was such a strong debut, it immediately became Europe’s sales leader among all premium SUVs, proving BMW is able to deliver a fantastic product for a price tag far under its competitors while staying true to its focus on quality, performance and luxury. Research shows a lot of folks are migrating from the “near premium” brands and jumping into a X1 because they are so competitively priced.


Though the US launch date for the X1 has not yet been announced, many are predicting we will be seeing this small SUV sooner than we think. Keep posted for all the latest news on the X1 and visit our store website for the latest news and offers.


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