College Graduate Incentive Program

College Grad Incentive

Recently graduated? About to graduate? Please fill out this form to claim your incentive.

How far you have come. How far you will go.

Your diploma will open a lot of doors, including the one on the driver's side.


BMW has made it easier than you might think with a special program offered exclusively to qualifying college graduates. If you've recently graduated — or are about to graduate — you're eligible for a $1,000 incentive, plus our best available rates when you lease or finance a New BMW. Customers looking to purchase a Certified Pre-Owned BMW are eligible for a $1,500 incentive.

You are eligible if:

  • You've earned an undergraduate, graduate or Associate's degree from an accredited college or university within the previous 12 months OR you are eligible to graduate within the next 4 months and have a verifiable offer of employment.
  • You have at least 24 months of credit history with no major derogatory entries.

You can use the form above to email us for more information, or you can speak to one of our college graduate specialists at  (866) 749-5932.