One Millionth BMW 3 Series Rolls Off the South African Production Line.

March 20th, 2018 by

One Millionth BMW 3 Series Rolls Off the South African Production Line.
BMW was proud to recently report that the one-millionth vehicle produced at their Rosslyn, Pretoria assembly plant rolled off the production line. The landmark occasion was celebrated by BMW production manager Harald Kruger.

“Globalization has been an inherent part of our corporate strategy for more than four decades. Established in 1973, plant Rosslyn was BMW Group’s first foreign plant and represents a cornerstone of our global production network with presently 30 sites in 14 countries. To this day, the South African production site remains a vivid example of a successful market entry through local production,” says Kruger.

The one-millionth vehicle was a BMW 3 Series Sedan, a worthy recipient for this historic moment, especially considering the BMW 3 Series is BMW Brand’s most internationally popular model.

The Rosslyn plant has been producing BMW models for over 40 years, and received a significant upgrade in the mid 90’s to make it one of the most modern in the world. It is able to produce 75,000 models annually. The plant directly and indirectly employs 43,000 people, with 3,700 actively on duty at the plant and more than 36,000 first-tier supplier employees outside of it.

“With a high demand for all-wheel drive vehicles in markets like the North American Free Trade Agreement (NAFTA) region, huge potential for export numbers to increase exists. In addition, production of the xDrive models requires skilled and highly trained production workers, which Plant Rosslyn has proven it has,” said Tim Abbott, Managing Director of BMW Group South Africa.

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